SSP (Supply-Side-Platform) is built for Publishers. It connects them with a lot of buyers and allows to sell the inventory by real time auctions that guarantees the highest possible rates.
- Flexible integrations
- Performance and Revenue Reporting by date, by hours, country, domains
- API stats
- Setting floor prices, dimensions, categories
- Implementing passback tags for unsold inventory
DSP (Demand-Side-Platform) is created for Advertisers for reaching their targeted audience. It allows to buy inventory via Open RTB protocol. Just create a campaign and set it up.
- Customized Targeting Options (GEO, browser, operating systems and device type targeting)
- Scheduling (days of week, time periods of day)
- Setting budgets and rates
- Setting black and white lists by domain, referrer and IP